Marketing Assets

The Exmoor Brand has been developed to provide a visual recognition that binds the area together as a destination. The brand has been developed to represent and celebrate the place of Greater Exmoor including the National Park and surrounding areas.

Businesses and organisations are encouraged to utilise the brand and you can find out how using the three easy steps below:

1. Download the Brand Guidelines (PDF). Within this document you can find out how to use the brand, which logo you should be using, and how to incorporate the brand alongside your own business brand in both on and off line uses, as well as practical information on fonts, colours, photography and more.
2. Scroll through the different versions in this Flickr album and choose the version most suitable for you (Download by right-clicking over the logo you want and choose Save As to save to your own computer).
   
   There are three main variants: positive or negative version depending on what background the logo is being used against; different area versions depending whether you want to promote your association with the Coast and Quantock Hills, Exmoor National Park or the general Exmoor area; and 'based in' or 'produced in' versions.
3. Insert the logo in your own publications and material as desired, if using online please link to Visit Exmoor

A picture says a thousand words... Exmoor Commons is an online resource of high-quality images, available to download and utilise in your marketing materials. It is hosted within the Exmoor Exmoor National Park Flickr channel, where you can also  find images linked to specific initiatives.

Find out more, including Frequently Asked Questions.

Go direct to Exmoor Commons

By downloading imagery you confirm that you have read, understood and will comply with the License and the Group Rules, including crediting the photographer.

Images are available for personal use and to aid the marketing of the area / educational use and should not be used on saleable items without the express permission of the photographer.

A range of videos are available to embed on your website or to be shared on social media from the official Exmoor National Park YouTube channel.

These cover a range of topics that highlight Exmoor's special qualities from introductory videos to the area, profiling some of our tops walks such as Classics and Explorers and an insight to the conservation and access work undertaken to look after the National Park..

The following key messages have been drawn up to help tourism providers to convey some of the key information relating to Exmoor National Park, in line with publications and information from the National Park Authority.

It is not an exhaustive list, nor is it given in any particular order.  Not every message will be relevant to every business and we would not recommend that anyone simply transfers this list to their website or publication, but instead takes some of the phrases most relevant to embed in to their work, and expand as appropriate.

• Exmoor is a unique landscape shaped by people and nature over thousands of years.
• Exmoor is recognized as one of the finest landscapes in the UK.
• Within its 267 square miles Exmoor National Park contains an amazing variety of landscapes.
• The landscape of Exmoor tells the story of how people have lived in, exploited and enjoyed Exmoor over the last 8000 years.
• Exmoor is a place with an exciting future, where green tourism and sustainable energy is encouraged.
• Exmoor is an amazing place for stargazing and was designated as Europe’s first International Dark Sky Reserve in 2011.
• Exmoor National Park is an important place for wildlife
• Although much of Exmoor may appear to be wild, many of our habitats need to be maintained by traditional management.
• Every time of year offers new things to see and experience on Exmoor.
• Exmoor National Park is a land of rivers.
• There are lots of ways that people can get involved with keeping Exmoor a special place.
• Exmoor National Park is home to over 30 species of butterfly.
• Exmoor National Park has over some truly important woodland sites and some very rare species of trees.
• Exmoor’s well maintained footpaths and bridleways offer great opportunities for exploring.

Exmoor National Park produces a wide range of leaflets and information to help people enjoy and understand Exmoor. These include the annual "Exmoor" newspaper publication and a range of pocket guides and public information leaflets.  These leaflets are free to the public, and we appreciate the role that tourism providers play in helping us to make these available.

How Can I get Exmoor free literature for my business?

We have limited resources to deliver leaflets so we would ask that where possible you.

• Attend the annual leaflet exchange, organised by Visit Exmoor. This is being held on the 20 March 2024 and is an opportunity to stock up with as many leaflets as you need for the coming season.
• Pick up from a National Park Centre. (Dulverton, Dunster and Lynmouth). They will usually be able to supply smaller amounts, although we suggest you always let them know you are coming. .

If you require larger quantities of either Exmoor 2023 or the standard Exmoor National Park Pocket Guide  (whole bundles rather than handfuls), you may request a delivery by filling in our online FREE LITERATURE REQUEST FORM. We cannot guarantee delivery times but will endeavour to do so within a reasonable time. Delivery is generally only available within the National Park, or immediate surrounds.

Please note - for the full range of pocket guides you will need to pick up from your local National Park Centre.